Branding
Visual identity for bayou
About the project
Bayou is an independent shoe designer targeted for women. The designs are inspired by resort-living and the hue of summer nature. Their identity must be composed of a logo that is both timeless and highlights its DNA.
Design approach
The initial task was to create a strong compelling branding for Bayou, something strong but unique and simple, exactly how they view their brand. The logo creation was inspired by nature. Once the logo had been finalised, we continued to develop other designs such as business card, stationery set, brand packaging, label tag, purchase card, and other marketing visual items.
Objectives
Bayou's brand identity is consistent throughout all medias, whether it's printed or digital. The brand aspires to achieve recognition amongst its customers.